The iconic Belfry Hotel and Resort underlined its position as one of the world’s most desired golfing destinations as it was crowned ‘Ultimate Golf Resort’ at the globally-recognised 59club Service Excellence Awards.
The legendary Ryder Cup host venue in the Midlands also received the coveted Gold Flag Award for both The Brabazon and PGA National course.
Individuals from The Belfry Golf Team were also recognised as Jack Bowen for winning Leading Individual Golf Sales Performance, Chris Reeve was named Golf Manager of the Year and Angus Macleod won ‘Greenkeeper of the Year’ for the second year running.
The resort received a total of 11 nominations from the 59club, which honours venues for their commitment to customer satisfaction and service excellence, scoring strongly across a number of categories. Each resort is marked independently by ‘mystery’ visitors to ensure an accurate representation of customer service, with the aim of maintaining the highest levels of exemplary service throughout the industry.
Director of Golf Chris Reeve said: “To win Ultimate Resort from 59club is an amazing achievement for everyone at The Belfry. As our performance is benchmarked there’s nowhere to hide with mystery judges, so we have to provide the best experience every day for every guest. The Ultimate Resort award demonstrates how we can provide that all round service no matter what touch point our golfers have across the resort.
Director of Golf Courses and Estates Angus Macleod became the first in 59club history to retain the ‘Greenkeeper of the Year’ award, underlining his reputation throughout the industry.
Macleod commented: “At The Belfry we have to produce a Ryder Cup experience every single day, no matter what. Golfers come to The Belfry expecting to follow in the footsteps of legends of the game, to play our iconic holes in the same condition that the greats of the game had.
“I am delighted with the award and is a testament to the expert green keeping team who continue to deliver a first-class experience to our golfers. They are constantly pushing the boundaries of excellence and meeting set targets that contribute to the wider resort objectives” said Macleod. ‘’The level of detail required in our maintenance across our three golf courses is second to none, bringing them to a standard to sit at the top of the most elite golf clubs across the globe.’’
Resort Director, James Stewart said: “It’s an honour to be named the Ultimate Golf Resort and work alongside such an outstanding team. I am very proud of everyone here who contributes daily to ensure the quality and service we provide to guests remains world class. They are all truly deserving winners.”
Set in 550 acres of countryside, The Belfry has three golf courses, luxurious guest bedrooms and suites, an award-winning club house, meeting and events rooms, restaurants and bars, as well as a Spa and Leisure Club.